Collaboration on a whole new level
One of the first collaboration app in Malaysia
The first step of the design process is finding out the problem statement
Design Process
Many take advantage of an excuse for lack of equipment to create a video content
How Malaysia general public thinks of people using a camera or mobile recording themself is not normal in public.
Primary Target Audience
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Age 16 to 24
Secondary Target Audience
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Age 25 to 34
The second step of the design process involved user interviews and desk research to understand how competitors and user behavior.
After analyzing this insight, I conceptualize the solution, focusing on user flow gives me a way to faster interaction through ideas
Then I designed the interface considering design principles such as contrast, hierarchy and feedback: user interactions, and the imagistic universe presented as briefing by brand
Design Toolkits
We believe that creative collaboration between Creators, fostered by a welcoming and collaboration-friendly community, will be a key element of success for Creators - as it helps with distribution, expands knowledge and skillsets, and ultimately creates a better creative end-product.
Our mission of creating tools that make Collab’s easier and more accessible, so Creators can make new connections and reach larger audiences.
Mission
Vision
User Interview and Cultural Probe
My Primary research is based on my Major research project subject, which is “ Factor that inspires people” my aim for my research is to find out different individuals who inspire them. Both my Cultural probe and interview gave me an insight into how I can inspire the people. The result of the interview and cultural probe that I have gotten is by making them feel included in the community.
App Flow
During this stage, we had to create a key app flow that able to help us start to design.
Competitor SWOT Analysis
Strength
Worldwide Collaboration
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Wide Selection of Creator Services
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Creator Events
Activity Feed to show collaboration between another creator
Weakness
Smaller creator get is does not stand out
Too many Fake engagement like (SUB for SUB)
Malaysian content creator can’t collaborate with international content creator in physical basis.
In app Premium feature
Opportunity
To give other content creator to collaborate internationally
Collaboration through online
Meeting other people from different country and different language
Threat
Some content creator has strong presence
Possible scammer